Scentimental
Sentimental is the lock. C is the key.

Let them
C you coming.

Portable atmosphere, designed to linger long after you leave the room.

Explore the collections How it works
amber oud for fabrics.
warm resin · soft smoke · clean skin
Smells like a memory

Scent is more
than fragrance.

It's memory. Identity. Presence. Atmosphere. A smell can take you back in an instant, to a person, a place, a version of yourself.

Fresh laundry.
A hotel lobby.
A jacket from someone you loved.
Sunday morning light.
Warm interior at golden hour, candle and record player
The ritual

Your clothes are the
first layer of fragrance.

Create your own scentimental personal atmosphere, from scent beads and dryer sheets to linen sprays, eau de laundry, candles, and more.

Scentimental hoodie, let them C you coming
After The Beach, Scentimental
Collection 01

After The Beach

Salt air. Warm cotton. Summer never left.

Available across the full set: beads, dryer sheets, linen spray, candles.

C you after the beach.

Build with it ›
Sunday Morning, Scentimental
Collection 02

Sunday Morning

Clean sheets. Soft light. Slow rituals.

Available across the full set: beads, dryer sheets, linen spray, candles.

C you Sunday morning.

Build with it ›
A Jacket From an Ex, Scentimental
Collection 03

A Jacket From an Ex

Some scents stay longer than people.

Available across the full set: beads, dryer sheets, linen spray, candles.

C you never.

Build with it ›
Dubai Nights, Scentimental
Collection 04

Dubai Nights

Let them remember the air after you leave.

Available across the full set: beads, dryer sheets, linen spray, candles.

C you there.

Build with it ›
How it works

Build your own.

Every world comes in the same set. Buy a collection, or pick pieces and layer across worlds into a scent that's only yours.

After The Beach scent beads
After The Beach · Scent beads
Sunday Morning dryer sheets
Sunday Morning · Dryer sheets
A Jacket From an Ex linen spray
A Jacket From an Ex · Linen spray
Dubai Nights eau de laundry
Dubai Nights · Eau de laundry
01

Choose a world

After The Beach. Sunday Morning. A Jacket From an Ex. Dubai Nights.

02

Choose your products

Scent beads, dryer sheets, linen spray, candles. More coming soon.

03

Mix across worlds

Layer collections into a scent no one else wears. This is the point.

04

Fall in love with smell again

Layer your atmosphere. Scentimental smells like a memory.

C the difference.

Why Scentimental

More than detergent.
Longer than perfume.

Fabric softener
Gone by noon.
You already know.
Eau de parfum
Not for your sheets.
C Eau de Laundry.
Scentimental
Both, for everything you wear and live in.
C for yourself.
The difference you can smell
25%
where the category settles for ~12%

It lasts because
it's built to.

More than double the concentration the category settles for, so it doesn't wash out by afternoon. It's how we recreate that just-back-from-the-dry-cleaner smell, and why people tell you they knew you'd been in the room.

Campaign preview

Social atmosphere.
Editorial memory.

Scentimental Journal, presence
Scentimental Journal, memory
Scentimental Journal, a jacket from an ex
Scentimental Journal, atmosphere
Before you ask

The short version.

Buy a set, or pick pieces?

Either a full collection or single products to mix.

Can I mix collections?

Yes. That's the point. Layer worlds into a scent no one else wears.

How long does it last?

Through the day and into the next. The 25% concentration is the reason.

Will it damage fabric?

No. Formulated for everyday textiles, safe across the wash.

Where does it work?

Clothes, sheets, towels, the car, the suitcase. Portable atmosphere.

C me.

Transform scent into memory, atmosphere, and presence, layered through fabric, body, home, and ritual.

Enter the atmosphere

Scentfully yours.